Sell.
Every detail matters. My approach is thoughtful, strategic, and tailored to ensure your property stands out and sells for the highest possible price. I guide with precision and purpose.
My Marketing Approach
Home Prep for Maximum Return
A Approach that Stands Out
Pre-Market Feedback
Launching with Intention
Gaining Maximum Exposure
Delivering Results
Co-ops: Getting to the Finish Line
Home Prep – Maximize Return.
The process begins with careful preparation. I’ll connect you with trusted, vetted vendors—contractors, stagers, painters, organizers—who are experienced in preparing properties specifically for sale. Every recommendation, from a fresh coat of paint to a minor kitchen upgrade, is made with one goal in mind: maximizing your return.
Photography & Staging – A Different Approach.
While every listing should include professional photography and staging, that’s only the foundation. Many agents just try to make an apartment look spacious and call it a day.
Instead, we take a more editorial approach—one that draws inspiration from well-known design publications. We focus on shots with symmetry, aesthetically pleasing shots, close ups of unique features, truly show case the beauty. Think Architectural Digest. This creates a visual narrative that resonates with buyers emotionally and elevates your home above the competition.
Pre-Market Exposure – Gather Feedback.
Before going live, I discreetly share your listing with a curated network of top-producing agents who have active, qualified buyers. This allows us to gauge market reception, gather valuable feedback, and refine our presentation or pricing strategy—without accumulating days on market.
Launching with Intention.
Once your listing is perfected, we go live with impact and reach:
I create targeted e-blasts sent to my network of tens of thousands of agents across NYC, NJ, and beyond. These emails are carefully crafted to spark interest without giving everything away. By focusing on the beauty and unique features of the home we build curiosity and drive motivated buyers to request more information or schedule a showing.
In addition to digital outreach, I organize strategic in-person events, including broker opens and thoughtfully timed public open houses. By coordinating with nearby listings and leveraging high-traffic weekends, we boost visibility and create.
Maximum Exposure, Smart Targeting.
The main goal is to have your home seen by the most amount of people. We want to cast the widest net to make sure that anyone that is looking and is qualified, sees your listing.
That’s why social media is a core pillar of my marketing. I don’t just leverage my own account which has gained millions of views for sellers, I leverage my network of content creators to promote my listings as well. These creators specialize in property content that performs—bringing your home in front of fresh audiences that traditional platforms might miss.
Side note: A home can still be private even if it’s put on social media. We just don’t put the address or exteriors and qualify anyone that reaches out. This ensures we maintain privacy while benefiting from the immense reach these platforms offer.
Delivering Results.
All of this will ensure the highest net in the shortest amount of time. From the initial prep work to the final negotiation, every step of my process is engineered to protect your time, reduce stress, and secure the best possible financial outcome.
Co-ops: Tailored Strategy Where It Matters Most.
For co-ops: The job isn’t done at signing. Each apartment is unique, but so is each building. Board approvals can be just as important as finding the right buyer. I tailor each board package to reflect what your specific building values—helping ensure a smoother approval process and a successful closing.
